Project Description

Ray White Shop Front – Halo Illuminated 3D Stainless Steel lettering on new framework

Our long standing client came to us wanting to make a fresh new statement about their business, brief was strong, reliable, and get results. They wanted to improve the branding of their business, externally and internally. To improve the feeling between the company, their staff and their clients. They wanted to be visible 24/7, not just by having the standard lightbox sign installed on their fascia. During this process we were required to abide by the Ray White style guide and ensure that the placement, size and colours were within these guidelines. The shopfront is located in a business street and being winter time, we were limited to the hours we could install without interrupting foot traffic and road traffic, so we decided to fabricate a frame off site and design it in two sections assist with transportation and installation. Once we fabricated the framework, sheeted the frame, wired and installed the 3D stainless steel letters onto the framework in our factory, we installed the signage onsite early in the morning. Requiring coordination with the electricians, we were required to create access at the front of the fascia once we removed the old signage and partly installed the new signage, as the wiring for the new signage was impossible to assess from anywhere apart from the front of the fascia. Once the new 3D LED halo signage had been installed on the fascia, we took to making the front glass doors look like bright yellow timber doors (Ray White branding) which they wanted to be able to still see out of so it did not restrict the amount of light within the reception area. We also took to manufacturing and installing inspirational words on the office walls to encourage a positive team environment, and wall graphics in the reception area. These extra small branding items really helped lift moral within the team and this flowed on through to a more positive client experience because as they say, ‘Your staff have to love the company before your clients can love your company’.